Tam Coc La Montagne

Branding Design

The Brief

Tam Coc La Montagne Resort & Spa is a new resort location in Tam Coc Bich Dong – Ninh Binh tourist area. With the advantage of geography and space, TCM brings customers differentiated, peaceful, close and friendly experiences. However, being in nature and having high standard facilities are not sufficient to help TCM gaining its competitive advantage and help investors to achieve their business goal.

GU participated in rebrand Tam Coc La Montagne Resort & Spa project with 03 main purposes to help investors:
– Increase occupancy rates;
– Increase sales of F&B and other services;
– Increasing customer perception of service quality;

The Big Idea

Gu introduced a new identity inspired by the cultural and architectural heritage in Ninh Binh, bringing a new face, culturally rich, but still brings a modern breath in the design layout. The new brand identity gives a luxurious feeling but also extremely gentle, consistent with the personality of the brand.


Tam Coc La Montagne Resort & Spa


Phong Tran

account & Planner

My Phan


Andy Ay
Minh Hoang

The Process & Result

Gu sketched the main visual set inspired by the cultural heritage of Vietnam, re-selected the colors to suit The big idea, then applied the design on stationery sets and printed publications used at Tam Coc La Montagne.