HAMY Condotel

Branding Design

The Brief

HAMY Condotel is a high-class real estate project located on Ha My beach, Quang Nam connecting the tourism city of Da Nang and the ancient town of Hoi An, and is one of the most beautiful beaches in Asia magazine, voted by British Telegraph. Gu undertook the design of brand identity and interior design for this project.

The Big Idea

HAMY Condotel project is located by the investor in the luxury hotel segment with 5-star standards, located in the middle of nature, connecting the two cities which are entitled the most livable in Vietnam. Understanding the ultimate target audience is international tourists and local tourists with middle-to-high income, they are willing to pay to receive the most advanced and comfortable experience, Gu oriented. Images and designs in a classic and luxurious style. The color tone chosen for the identifier is a gold color combined with a dark blue tone, two colors associated with a royal and elegant feeling. Moreover, gold light also plays a key role in interior design, combined with white and beige tones as the background for the design.

Client

HAMY Condotel

director

Phong Tran

account & Planner

My Phan

Designer

Andy Ay

The Process & Result

Gu sketched out the logo design with the key image being the brand name, sketching nearly 10 design options, then completed and applied it to the brand identity with selected color palette.